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A coalition of trucking industry players, including the “Big 3” tire makers, is supporting an industry wide image and education campaign — called “Trucking Moves America Forward” — whose aim will be to build “political and grassroots support” for the industry’s interests.
In making the push for his group’s joint effort to build a new trucking and driver image initiative, Todd Spencer of the Owner-Operator Independent Drivers Association said while dealing with the issue of “driver image,” the industry as a whole needs to “deal honestly” with issues that impact drivers’ negatively, like pay and treatment by shippers and receivers.
Trucking industry leaders announced an industry-wide image and education initiative, Trucking Moves America Forward, on Wednesday at the Mid-America Trucking Show in Kentucky. “Today’s modern truck drivers are skilled professionals and devoted family men and women, trained to focus on safety, efficiency and reliability while operating the safest and most sustainable trucks we have seen to-date,” said Steve Ponder, chairman, Trucking Moves America Forward and vice-president of Great West Casualty Company.
ACT 1 officially unveiled a new image campaign for the industry aimed at attracting drivers, educating the public about the industry’s ubiquitous role in American life and the U.S. economy and changing policy makers’ perceptions of trucking. The Trucking Moves America Forward campaign was announced March 26 at the Mid-America Trucking Show in Louisville, Ky.
The Truckload Carriers Association and the American Trucking Associations haven’t always seen eye to eye, but the current leaders of both organizations understand that they can accomplish more for trucking with cooperation than with conflict.
The trucking industry announced Wednesday the launch of an industry-wide image and education campaign, Trucking Moves America Forward, at the Mid-America Trucking Show with support from a diverse group of industry influencers including leading executives, professional truck drivers and technicians.
Trucking industry groups launched a campaign here to educate America on the importance of trucking to the nation’s economy and to help recruit a new generation of desperately needed drivers to keep freight moving. Top officials with American Trucking Associations, the Owner-Operator Independent Drivers Association and large industry suppliers known as ACT 1 kicked off Trucking Moves America Forward here March 26, on the eve of the annual Mid-America Trucking Show.
The trucking industry announced today the launch of its industry-wide image and education campaign “Trucking Moves America Forward” at the Mid-America Trucking Show with support from a diverse group of industry influencers including leading executives, professional truck drivers and technicians. “Trucking Moves America Forward” is an industry-wide image and education initiative informing policy makers, motorists and the public about the benefits of the trucking industry to help build a ground swell of political and grassroots support necessary to strengthen and grow the industry.
Does a heavier truck really increase the hazard on the highways? There is no research I am aware of that supports the claim made in the commentary by Thomas Adams of the Kentucky Ambulance Providers Association. In fact, research conducted last year by the American Transportation Research Institute showed that medium-sized trucks had a higher accident ratio than heavier trucks. While big-truck accidents decreased almost 25 percent from 2000-2010, medium-sized trucks accidents increased over 38 percent over the same period.
The road is long and the country is big. And on any given day an estimated 3 million over-the-road truckers are traversing the nation’s highways. When one of those truckers turns up missing, finding them can be like looking for the proverbial needle in a haystack.
Industry Mascot “Safety Sammy” travels the country as a symbol of America’s most essential industry: trucking!
Industry Mascot “Safety Sammy” travels the country as a symbol of America’s most essential industry: trucking!